When do sitelinks appear

Google offers multiple ad extensions including:. Sitelinks are an important ad extension. Sitelink extensions use more ad space on SERPs, so your ad takes up more of the page and draws more attention. Sitelink extensions also increase CTR, as users have more options for web pages that will answer their queries.

In the same way that Google ranks organic search results or gives ads a quality score, Google will judge how relevant your sitelinks are to your ad and to the searcher. It does this by trying to understand what answer the searcher is looking for and how closely the links in your ad extension match that.

For example: as a printer retailer, you might show your ad to someone searching for a portable printer. A relevant sitelink would be a product page for a portable printer or a guide to buying a portable printer. An irrelevant sitelink would be to your blog or to your full product catalog. The intent behind the search or keyword will also have an impact on the relevancy of your sitelinks.

Google is getting better at understanding the meaning and intent behind every search. It can understand the difference between someone searching to buy a printer and someone researching which printer would be best for them. Consider what keywords your sitelinks and ads are appearing for. Are you targeting keywords that are informational when searchers are just researching? Are you targeting keywords that are transactional when searchers are ready to buy?

Control crawling and indexing. Sitemap extensions. Meta tags. Crawler management. Google crawlers. Site moves and changes. Site moves. International and multilingual sites. JavaScript content. Change your Search appearance. Using structured data. Not only is it frequented by actual users, it also has a lot of internal links pointing to it. So, it appears that adding internal links to pages you want to show up in Sitelinks is a good idea. You can track internal links from Google Webmaster Tools.

Having the right page title is extremely crucial. Google looks at these titles to provide Sitelinks. Make sure page titles are a short description of the pages themselves. These should be logical and in-line with visitor expectations. This might confuse Google and you might get absent or duplicate Sitelinks. These are largely similar. Raising your brand awareness is a never ending process.

But how much is awareness is enough to get the Sitelinks? Make sure that enough people know about your website. You need to spread your brand name and make it reputable. There are a lot of ways to go about it. For example, you could start guest blogging on popular sites in your niche, make yourself available for interviews, release a free tool that gives your website credit — and plenty more.

Make your site popular so that people know your brand by name. This will increase the number of branded searches you get, further improving your chances of getting Sitelinks. This has changed now. Google also added that its algorithm has gotten much better at finding, creating and showing relevant Sitelinks. This process is completely automated. Sitelinks have evolved into being based on traditional web ranking, so the way to influence them is the same as other web pages.

In other words, instead of controlling Sitelinks yourself, you know have to leave it to Google and hope that its algorithm makes the right choice. Finally, if you found this post useful, check out our post on Featured Snippets. Sitelinks offer more real estate in the SERPs to websites and are useful to users. Have questions? Let me know on Twitter.

Patrick Stox. Article stats Monthly traffic Linking websites Tweets The number of times this article was shared on Twitter. Share this article. Email Subscription Subscribe. Sitelinks are links to other pages or sections of a page that appear under some Google search results. They help users navigate to relevant information on a website quickly.