Who is alcohol aimed at

Home Center on Alcohol Marketing and Youth. New Report on Alcohol Advertising Compliance. This report assesses non-compliant alcohol advertising on cable TV that aired between July-December CAMY is celebrating its 15th year in and this timeline highlights some of our many accomplishments. While this distinction may appear subtle, it has important implications. Responsible drinking was also rarely found to be defined by industry bodies in relation to government low-risk guidelines, but more commonly involved encouraging specific behaviours such as avoiding drink-driving or underage drinking, both of which have been identified as among the most common themes in global alcohol-industry CSR efforts over the last 15 years.

The alcohol industry has previously been shown to focus on individual responsibility as a way of shifting focus away from alcohol producers and marketers, with a view to reducing the threat of regulation.

In particular, the lack of mention of official guidelines suggests that the concept of responsible drinking acts as a competing industry narrative about alcohol harms. In light of these and other findings, arrangements with government in which the alcohol industry, or alcohol-industry-funded sources are primarily responsible for communicating alcohol-related information must be considered carefully. It is therefore imperative that the use of terms such as responsible drinking, moderate drinking and other CSR-related phrases e.

Policy-makers, researchers and practitioners should also exercise caution in using these same terms, to avoid promoting industry agendas. The current analysis did not investigate differences in how specific themes are emphasized by the alcohol industry in terms of order of appearance, text size and location, or the use of imagery, but such analysis would be useful, particularly for organizations that operate through government-industry agreements.

The current analysis was also not comprehensive in its inclusion of industry-affiliated responsibility organizations, and there are further examples of global responsibility bodies e. DrinkWise Australia , which could be subject to further analysis, however they appear to use messaging and approaches consistent with the findings in this paper. Finally, the nature of the qualitative methodology used here did not allow for quantification of the agreement between industry-funded sources.

This could be addressed in future research through quantitative textual analysis, which has been successfully used to investigate the influence of the sugar industry on guidelines. The authors acknowledge Dr Ben Hawkins, for advice regarding the design and analysis. A comparative risk assessment of burden of disease and injury attributable to 67 risk factors and risk factor clusters in 21 regions, — a systematic analysis for the Global Burden of Disease Study Lancet ; : — Google Scholar.

World Health Organisation. Gordon R , Anderson P. Science and alcohol policy: a case study of the EU strategy on alcohol. Addiction ; 1 Suppl : 55 — Longer-term primary prevention for alcohol misuse in young people: a systematic review. Addiction ; 98 : — Annual Report Anheuser-Busch InBev. About IARD [article online], Health information on alcoholic beverage containers: has the alcohol industry's pledge in England to improve labelling been met?

Addiction ; : 51 — 5. Portman Group. Responsibility Deal Pledge on Labelling. Health Commun ; 20 : 1 — Drug Alcohol Depend ; : — Milbank Q ; 70 : — Addiction ; : — Casswell S. Vested interests in addiction research and policy. Why do we not see the corporate interests of the alcohol industry as clearly as we see those of the tobacco industry? Addiction ; : — 5. PLoS One ; 11 : e How does the alcohol industry attempt to influence marketing regulations?

A systematic review. Addiction ; : 18 — A Practical Guide. Hawkins B , McCambridge J. Industry actors, think tanks, and alcohol policy in the United kingdom. Am J Public Health ; : — 9. Petticrew M , Krishnaratne S. The Fag Lady, revisited: Margaret Thatcher's efforts on behalf of the tobacco industry. Read more. Time, please: is drinking becoming as socially unacceptable as smoking? Topics Alcohol Advertising Health news. There are several laws governing alcohol and alcohol consumption.

The Licensing and Catering Act sets rules about where alcohol may be sold, and prohibits the sale of alcohol to anyone under the age of Besides the Licensing and Catering Act, there are other rules and regulations on alcohol use too:.