What is tagging in social media

He is a developer who has published apps in the Apple App Store, Google Play marketplace and Amazon Appstore; he also has worked as a data analyst and DB administrator. A tag is a keyword or phrase used to group a collection of content together or to assign a piece of content to a specific person or entity.

So tagging means assigning a keyword or phrase that describes the theme of a group of articles, photos, videos, or other types of media files as a way to organize them and access them easily later. A tag can also be used to assign a piece of content to another user.

For example, if you published a couple of articles on a blog about dog training, but not all of your blog posts were about dog training, then you might assign just those couple of posts to the 'dog training' tag for easy organization. You could also assign multiple tags to any post, like using a 'beginner dog training' tag to distinguish from more advanced types of dog training posts.

If you uploaded a bunch of photos on Facebook of a wedding you attended, you could tag your friends' profiles to the specific photos where they appear. Tagging on social media is great for getting conversations going. All sorts of web services use tagging — from social networks and blogging platforms to cloud-based productivity tools and team collaboration tools. In general, you can either tag pieces of content, or you can tag people like their social profiles.

Let's take a look at the different ways you can use tagging online. Given that WordPress is currently the most popular blogging platform on the web, we'll focus on how tagging works for this particular platform. WordPress generally has two major ways that users can organize their pages and posts — categories and tags.

Categories are used to group larger groups of content based on a general theme. Tags, on the other hand, allow users to get more specific, grouping content with multiple keywords and phrase tags in order to get super descriptive. Some WordPress users put tag clouds in the sidebars of their sites, which look like a collection of keywords and phrase links.

Simply click on a tag, and you'll see all the posts and pages that were assigned to that tag. Tagging on social networks is extremely popular, and it's the best way to make your content more visible to the right people.

Each platform has its own unique tagging style, yet they all follow the same general idea. On Facebook, you can tag friends in photos or posts. Simply click the Tag photo option at the bottom of the photo to click a face and add a friend's name, which will send a notification to them that they've been tagged.

You can also tag a friend's name in any post or comment section by typing the symbol followed by their name, which will trigger automatic friend suggestions for you to choose from. On Instagram , you can pretty much do the same thing.

Tagging posts, however, helps more users who aren't already connected to you find your content when they search for specific tags. All you have to do is type the sign before a keyword or phrase in the caption of comments of a post to assign the tag to it. Of course, when it comes to Twitter, everyone knows about hashtags. Carefully monitoring social media to engage users who tag you is an important part of a business' social media strategy. Tags may contain customer praise or positive mentions, but are also a way for dissatisfied customers to air their grievances in a public forum.

Responding to negative feedback can remediate the situation and show other users that you listen to customers. If it gets profane or counterproductive, though, it's best to disengage and delete from your wall if on Facebook. Start your free trial High-volume or established business? Request a demo. Use this feature to type in tags associated with your video. Do not put these tags in the description box of the video; YouTube will recognize them in this description box and negatively flag your video.

Instead, have a descriptive paragraph that explains your video. No matter what platform your business is on, it is important to hashtag and tag when necessary.

Doing so involves simple steps that allow your posts and profile to gain exposure. We regularly consult with our clients about their social media goals and help them properly write, hashtag, and tag posts to grow their social media presence. Contact us today. Ocreative is an international award-winning, integrated marketing agency whose work features some of the best forward-thinking organizations and business-to-business companies.

Since the integrated marketing agency began in , they have carved out a specialization for themselves with business-to-business companies, nonprofits, and in the professional service industry.

Their portfolio expertly includes marketing and strategy , design , web and digital , and multimedia. Client Access. View Larger Image. Hashtags A hashtag is made by prefacing words or phrases with the symbol aka the pound sign.

Tagging —What Does Tag Mean? Best Practices on Each Platform Each platform has its own way of effectively hashtagging and tagging. Facebook Try to stick to three to four hashtags per post. Twitter Twitter users heavily search for hashtags on Twitter as a way to search for articles, information, and users. Instagram Hashtags are heavily searched on Instagram and are a way for people to discover new accounts to follow.

LinkedIn Hashtags are fairly new to LinkedIn. Pinterest You can hashtag your pins in the descriptions, which will allow your pins to become more searchable and more easily found. About Ocreative Ocreative is an international award-winning, integrated marketing agency whose work features some of the best forward-thinking organizations and business-to-business companies. June 28th, Marketing Ideas , Social Media.